Stimulus funds stimulate online retail spend

The U.S. stimulus funds to residents is driving a “huge rise” in online retail spending, especially when it comes to home and leisure.

The spending, according to an Emarsys report, actually started even before the checks arrived in mid April, according to a press release. Online retail growth, year on year, rose from 9% at the end of March to 118% by early May.

Consumers are spending most of the government bailout funds within home and leisure industries but fashion and accessories are seeing an online uplift as well.

“There’s no doubt that stimulus checks are providing welcome relief to people and businesses alike in the U.S. Sales started to rise almost as soon as the president announced the checks and before the first wave had actually arrived, showing that consumer confidence is starting to rise once more,” said Alex Timlin, senior vice president of verticals at Emarsys in the release.

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