Why Print Marketing Still Works in a Digital Age

Advertising / June 1, 2020 It seems counterintuitive in a digital world, but print media still has a powerful grip on the general public. What makes ink-and-paper, direct marketing collateral still so effective, and how

The Benefits of Starting a Podcast

Advertising / June 1, 2020 Podcasts aren’t only for news and entertainment. They’re a valuable marketing tool that people can listen to in a car, bus, train or plane; while hiking, running, or biking; when

A Guide to Creating an Effective Landing Page

Advertising / June 1, 2020 A good landing page can be one of the most productive ways of increasing sales for your business. Unfortunately, there’s a misconception that just about anything can be a landing

How to Reach The Largest Demographic, Part I: Shifting the Focus to Gen Z

Advertising / June 1, 2020 The natural course is that every generation has a period of influence before being replaced by a younger generation. Advertisers have ridden the ups and downs of this transference of

Job opening: Account Coordinator

Advertising / May 29, 2020 Drake Cooper recently posted an Account Coordinator opening on their website. From the job description: Account Coordinators make things happen. They own all of the logistics of an account with

Where’s the FTC Headed? FTC Commissioners Call for Rulemaking Amid ECOA Settlement Approval

Advertising / May 29, 2020 Last week, the FTC put an end to a New York auto dealer’s discriminatory lending practices as the FTC brought its first Equal Credit Opportunity Act (“ECOA”) case in over

SEO & Your company

Advertising / May 29, 2020 #element-5f5d33ca-093c-4729-bafa-b7b85f2cb517 a.back-to-top { display: none; width: 60px; height: 60px; text-indent: -9999px; position: fixed; z-index: 999; bottom: 70px; background: #FFC800 url("//marketplace.editmysite.com/uploads/b/marketplace-elements-569198776394566218-1.0.1/assets/up-arrow.png") no-repeat center 43%; -webkit-border-radius: 30px; -moz-border-radius: 30px; border-radius: 30px; }

Ferrari and Claude Lelouch spreads optimism in “Le Grand Rendez-Vous”

Advertising / May 29, 2020 Claude Lelouch’s short film starring the Ferrari SF90 Stradale and Charles Leclerc to premiere on 13 June French director Claude Lelouch shot his short film, “Le Grand Rendez-vous”, in Principality

Fats (2)

Advertising / May 28, 2020 Fats (2) May 28, 2020 At work, your business partner had taken issue with your daily visits to the Equinox, which was the gym by your office. You’d told him

Nike releases “Never Too Far Down” film narrated by LeBron James

Advertising / May 27, 2020 LeBron James narrates Nike’s 90-second spot to remind people we’re never too far down to come back Nike, a winner of the World Branding Awards, has released a 90-second spot, narrated