Consumers are increasingly more likely to use buy online and pick-up in-store services as the COVID-19 pandemic continues in the U.S.

A survey, conducted by SaaS provider Qudini, reveals 62% of consumers are embracing BOPIS options as a way to reduce exposure to the coronavirus, according to a press release.

Half of the respondents (50%) said they are “more likely” to use BOPIS services with “other retailers in general” (or non-essential stores), while an additional 35% said they are “neither more or less likely.”

“With a significant part of the population (62%) planning to increase their use of BOPIS services, including half (53%) of Baby Boomers, Covid-19 could be a catalyst for a new, more omni-channel focused future. This would be a positive step for any retailer, as omnichannel customers are known for spending more and retaining for longer,” Qudini CEO and Co-Founder Imogen Wethered, said in the release.

“To support social distancing at this essential time and to leverage this future omnichannel growth potential, retailers should look to perfect their BOPIS experience and demonstrate its value and convenience to customers. A number of global retailers, including Walmart, Nike and Tesco, are implementing BOPIS check-in systems that allow them to know exactly when their customers have arrived so they can get orders to them faster, whether in-store or at the curbside,” said Wethered.

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