Grocery retailer Publix has rolled out contactless pay to all its stores, including GreenWise Market, to protect the health of its customers and associates during the coronavirus pandemic.

A contactless payment is made by placing a smartphone or contactless pay-enabled credit or debit card near a contactless-enabled device, rather than swiping or inserting a card into the PIN pad. The most commonly known forms of contactless payments are Apple Pay, Google Pay and Samsung Pay. This digital payment method will be in addition to the existing mobile pay option through the Publix app, which customers can still use to finalize their purchases.

“In these unprecedented times, we recognized the need to make our customers’ trips to our stores faster and more efficient,” said Publix CEO Todd Jones. “By expediting this payment option, we will help customers reduce contact with commonly used surfaces like PIN pads.”

Publix has also started installing plexiglass shields at all cash registers, pharmacies and customer service counters. It has also marked distances on the floor where customers line up and initiated intercom announcements to remind customers to maintain the recommended 6-foot distance between themselves and other shoppers.