April 3, 2020
Ahold Delhaize USA, parent company of Food Lion, Giant Food, The Giant Company, Hannaford brands and Stop & Shop, is donating $10 million in funds for a slew of relief efforts related to the ongoing COVID-19 pandemic.
The largest grocery and retail group on the U.S. east coast, ADUSA, will provide funds to support workers, communities and medical research, according to a press release. It also has pledged that its stores will implement stronger social distancing efforts, as well as deploy store signage and plexi-shield protection for both shoppers and workers.
The funding breakdown includes:
- $2 million for associate care funds: Lion’s Pride, Helping Hands and Take Care. These funds are for employees and their families in times of need.
- $3.5 million in funding to feed and care for communities on the east coast through local brand efforts with Stop & Shop and Food Lion giving an additional $1 million each and $500,000 each by Giant Food, The GIANT Company and Hannaford.
- $3 million already infused through local brands, giving local funding and in-kind product donations with efforts such as:
- Stop & Shop – $1 million divided among 13 regional food bank partners in addition to other local food donations.
- Food Lion – $600,000, including $500,000 for the donation of 5 million meals to community food bank partners to feed students, seniors and other neighbors in need, and a $100,000 donation to Feeding America and other local food donations.
- Giant Food – $550,000 to Feeding America regional food banks, along with donations of food products and customer giveback opportunities to area foodbanks.
- The GIANT Company – $500,000 to support local hunger relief organizations, including Central Pennsylvania Food Bank, Philabundance, Maryland Food Bank and Meals on Wheels Pennsylvania, and COVID-19 testing and mitigation efforts at five area children’s hospitals: Children’s Hospital of Philadelphia, Penn State Children’s Hospital, Geisinger Janet Weis Children’s Hospital, Children’s National Medical Center, and Johns Hopkins Children’s Center.
- Hannaford – $250,000 to regional foodbanks to support efforts in critically impacted areas in five states, and a cash register community donation drive
- $1.5 million to provide pivotal funding to support medical research to create a vaccine and cure for COVID-19. Of this, $500,000 will be donated to each of the leading efforts being conducted at the University of North Carolina at Chapel Hill, Johns Hopkins University, and Boston Children’s Hospital, a teaching affiliate of Harvard University Medical School.
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Topics: Coronavirus / COVID-19, Customer Experience, Retail – Supermarkets & Grocery Stores