March 5, 2020
Photo by istock.com
Caesars Entertainment is partnering with Alliance Data in a long-term agreement to expand its loyalty program with on-site credit card issuance and online gaming capabilities.
Alliance Data Systems Corp., provide data-driven marketing and loyalty solutions. Caesars Entertainment Corp. is a diversified casino-entertainment provider with a slew of brands including Caesars, Harrah’s and Horseshoe brand names.
The agreement builds upon last year’s rebrand of the Caesars Rewards Visa co-brand credit card to align with the Caesars Rewards loyalty program, according to a press release. Card members can take advantage of rewards earned through purchases made at Caesars’ Rewards Destinations — up to 5X reward credits for every $1 spent — as well as additional reward credits for airlines, gas, grocery stores and everywhere else Visa is accepted.
Select Caesars’ properties offer instant card issuance capabilities and guests can begin using their Caesars Rewards Visa card immediately during their visit at a Caesars resort.
“At Caesars, we provide our guests with an exceptional experience through our leading gaming, hospitality, dining and entertainment offerings,” said Mostafa Boutajrit, vice president of loyalty at Caesars Entertainment, in the release. “Alliance Data’s proven expertise in data-driven loyalty marketing programs enables our guests to make the most of their experience with Caesars, while contributing to our growth and expansion goals.”
Topics: Customer Experience, Loyalty Programs, Marketing, Mobile Retail, Payments
Companies: Alliance Data Systems, Inc.