Message composition
You can only use 160 characters on some social media platforms, so be concise, but clear. Short cuts or “text speak” is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way.
Mobile Marketing
Push messaging through mobile marketing efforts like SMS messages can be incredibly powerful. Consider pushing discount codes or coupons to customers who have opted in order to receive updates from your business. This increases the value of your mobile marketing and increases the likelihood customers will find value in all the information you provide.
Freebies
You must remember that in order to receive something from your subscribers you must give to them first. Try offering some type of incentive. This can be special access to relevant information, special mobile content, or even some coupons to help increase their take rates and your subscribers’ participation.
Content
Let people know you offer mobile marketing in every way you can. Talking about it on your blog, website, and forums will inform your customers of the program, and give them the information they need to participate. Use social networking to draw customers in, by offering special deals only available through the mobile program.
With the proper marketing techniques and smart incentives your local ABQ business can skyrocket!