In a recent post, we highlighted some ideas for promoting your business through venue and arena displays. We’ve got good news. Local reach potential just increased – by 19 acres. A recent partnership with the city of Maple Grove has expanded options for local youth sports marketing. Prime now has the privilege to help your business make a statement with advertising and sponsorship opportunities at Fernbrook Fields Athletic Complex.

What began as a Maple Grove City Council directive in 2017 became a Maple Grove Park Board-approved plan in 2018. Then in August 2019, a ribbon-cutting ceremony made everything official.

STATE-OF-THE-ART COMPLEX

A handful of organizations teamed up to build the newly opened sports fields. They include the Hennepin County Youth Sports Program and Osseo Area Schools, as well as associations supporting MapleBrook Soccer, Maple Grove Youth Football, and Maple Grove Youth Lacrosse.

Located across from Maple Grove High School at 99th Avenue and Fernbrook Lane, the complex impresses with its amenities. This state-of-the-art facility features:

• • Four playing fields for football, soccer, and lacrosse
  • Concession building and restrooms
  • Team warm-up spaces
  • Covered picnic area
  • Playground

Designed with durability and player comfort in mind, the fields feature a synthetic surface, FieldTurf CoolPlay. The high-tech, layered system consists of sand, cryogenic styrene-butadiene rubber, and composed cork. These materials provide abrasion resistance and a 20-degree reduction in surface temperature without compromising performance.

Fernbrook Fields is the first athletic complex in the Midwest to use this type of system. Many professional sports teams use this same turf structure at their training sites and stadiums.

LOCAL MARKETING

The versatile facility will play host to a multitude of youth athletic competitions and tournaments throughout the year. With hundreds of parents, friends, and fans in attendance for each contest, your business has a fresh and expansive opportunity to turn tens of thousands of heads every season.

A Prime exclusive, we now offer field banner advertising at Fernbrook Fields. Put your company’s name or logo on a single-sided, four-by eight-foot fence line banner made with sturdy yet lightweight textile. The mesh material allows wind to easily pass through while your business’s personal stamp maintains a consistent presence.

Sponsorship includes:

• • Your banner displayed on the fencing around the sports complex
  • Your company name and logo with web links published on Association websites and social media pages
  • Marketing and graphic design consultation
  • Your logo in the Official Maple Grove/Osseo Community Resource & Residents’ Guide, with distribution of 36,000

The best part about marketing at Fernbrook Fields is that you’re helping your business as well as the community. The potential to reach your desired audience increases and your advertising dollars stay local. Additionally, 50 percent of the revenue goes back to the associations to benefit their youth sports programs.

Space is limited, so contact Prime to be sure you don’t come up short on fourth down. We can provide you the details necessary to make a game-winning play with advertising and sponsorship opportunities at Fernbrook Fields.