Launched in India by Vuclip which is a Hong Kong-based media company
Currently has 5MN+ downloads
40 original shows along with 17 thousand hours of content
Movies in 10 different languages – Hindi, Telugu, Tamil, Kannada, etc.
Partnered with Reliance Big, Sony Music, Zee Digital, Tips, Balaji Motion Pictures
Offer various 100 crore club movies
Subscription in INR 99 per month
SUN NXT:
Well known as the Hotstar for South India was founded in the year 2017
Currently has 10MN+ downloads
Library of Kannada, Tamil, Malayalam and Telugu movies
Also, offer Live TV feature
Subscription at INR 50 per month
Hotstar:
Star Network product now owned by Disney.
Launched in India in Feb 2015, over 450 million active monthly users.
Provides access to movies, original web series in 8 different languages
Live sports streaming for various events from Cricket, Football, Badminton, Kabaddi, Basketball.
Two subscription plans in India
VIP plan – INR 365/yr provides limited access to ad-free content
Premium plan – INR 999/yr provides unlimited access to ad-free content
Major attractions include Game of Thrones, Criminal Justice, Special Ops, Hostages.
Netflix:
With its presence in 190 countries, it’s the global leader amongst OTT platforms.
US-based video streaming company, launched in India in 2016
Provides ad-free viewing to wide range of movies, TV shows, Web series.
Content in various languages including Hindi, English and also Indian regional languages like Tamil, Punjabi, Gujarati and Marathi.
Exclusive access for mobile users via Smartphone only plan at INR 199 per month.
Two subscriptions:
799 per month for 4 devices
649 per month for 2 devices
Major attractions include Sacred Games, Friends, Big Bang Theory.
Amazon Prime:
Launched in India in July 2016. Emerged as a fierce competitor for Netflix.
Presence in over 16 countries, offers movies, Web series in English, Hindi as well as regional languages.
In Jan 2020, Jeff Bezos visited India and committed an investment of $300 million for original Indian content.
Two Subscription plans:
Major attractions include Mirzapur, Four More shots, Family Man, Inside Edge
ALT Balaji:
Owned by Ekta Kapoor’s Balaji Telefilms, backed by Mukesh Ambani’s Reliance Industries.
Over 32 original shows in Hindi, Bengali, Tamil, and Gujarati.
It’s the cheapest OTT platform in India with subscription fees of INR 300 per year and 100 for 3 months.
Voot:
Owned by Viacom.18, launched in India in 2016
A pool of over 45 thousand hours of content including daily shows from Colors, MTV, Nickelodeon, Viacom.18 Motion Pictures and MTV Indies.
Over 32 million active monthly users
Premium subscription at INR 99 per month and INR 499 per year
Major attractions include shows like Big Boss and Roadies
SONYLIV:
Developed by Multiscreen Media, launched in 2013.
It offer shows from SONY, SAB, and MAX
Over 100 million downloads in Play Store
LIVE Streaming of sports events, over 70 original shows
Subscription in INR 99 per month, 299 for 6 months and INR 499 per year
Airtel TV:
All Airtel post-paid users have free access to other OTT platforms for a limited period
Users get a one-year free subscription for Amazon Prime and 3 months for Netflix
Services available for users with post-paid Infinity plans of INR 499 and above
Vodafone Play:
Free for all Vodafone mobile customers
Provides access to platforms like Hooq, Eros Now, Hungama Play and ALT Balaji
Tata Sky:
Free for all Tata sky customers
Along with satellite services, Tata sky has also launched online viewing
Offers on-demand content and Live TV as well
Jio TV/Jio Cinema:
Free for all Jio users, large user base
Provides its users access to content on Eros Now
Tie-up with Disney which allows its users to view Disney shows and movies
MX Player:
Has the highest user base of over 500 million active users.
Was earlier a video player app, later Times Internet group backed it and launched it as OTT
Allows its users to access premium content across various platforms
In Feb 2019, it also came up with its own original content including five web series
Yupp TV:
YuppTV (India) offers close to 240+ Live TV channels, 2000+ movies and 180+ TV shows in 13+ languages1. YuppTV works on a Freemium model where the YPass subscription unlocks the entire catalog of YuppTV and makes it ad-free and accessible on multiple devices.
It has the user base of 15 MN+
YuppTV has live channels by language where Telugu oriented channels are maximum followed by Tamil, Malayalam, Kannada, Gujrati channels.
Hungama Play:
HungamaPlay launched in July 2015 has 5 MN+ downloads.
Hungama Play offers access to 7500+ movies in 11 languages and 1500+ hours of TV in English and Hindi
Marathi happens to be one of the most consumed languages on its video streaming platform
Addatimes:
Addatimes was founded in the year 2016
It has 1 MN+ plus downloads
Major traffic is from West Bengal as the content is in Bengali. Currently, they have only SVOD model and might open AVOD soon.
The major genre this OTT covers is Biography followed by comedy, crime, etc.
Hoi Choi:
The word hoichoi means fun and entertainment in Bengali. The platform is owned by Bengali Studio (SVF, Shree Venkatesh Films)
It provides access to a wide range of Bengali movies and has currently 1 MN+ user base.
Collection of evergreen hits of Satyajit Ray and Rituparno Ghosh
Only premium subscription at INR 399 per year
Shemaroo ME:
Shemaroo offers original shows under its ‘Bollywood section’.
The OTT platforms offer 20 original programs, 80% in Hindi, followed by Marathi and Gujarati.
The company was earlier trying to monetize their youtube channel where lately they also launched their OTT platform in early 2019.
Currently, the app has 1MN+ downloads.
Shemaroo Entertainment partnered with leading telecom player Vodafone Idea to provide ShemarooMe’s content to Vodafone and Idea users.
TVFPlay:
TVF offers a host of other short-form snackable content for a quick laugh.
The platform was founded in the year 2012
Currently has 5MN+ downloads in Google play store
The content available is in Hindi or Hinglish language.
Series partnership is something that they are expert in. Brands like Hero have done great work with them.
ULLU:
ULLU was launched in the year 2018
It caters to a ‘massy’ audience majorly with erotic and suggestive content within many of the series where brands like Manforce, Durex can leverage the platform for their promotions.
Currently has 1MN+ downloads in google play store
Ullu resonated largely with males, who were upward of 80% share of the unique visitors. This comes as no surprise considering the adult content on Ullu is largely male-centric. The 15-24 age demographic formed the largest audience share.
Aha:
Aha launched in the year 2018 by Arha Media and broadcasting Ltd. is an exclusive OTT player for Telugu films and web series.
Currently has 1MN+ downloads
Great platform to capture the Telugu audience for brands.
The platform comes at a reasonable subscription rate of INR 149 for 3 months and INR 365 for 12 months.
Manorma Max:
The platform founded in the year 2019
Currently, the downloads are 0.5MN+ which is still in their growing phase.
Manorama Max comprises both news and non-news contents, which currently contributed by Mazhavil Manorama and Manorama News, the TV channels run by MMTV.
The subscription cost of the platform is INR 499/year but also supports AVOD
