April 28, 2020
Photo by istock.com
The more personal the better for both the consumer and the retailer.
That’s a prime finding of Kibo’s fourth annual survey regarding personalization within the retail experience.
The survey reveals that half of retailers adopting a personalization strategy can reap a 300% or higher return on investment and are often in the best position to pivot in making changes to meet customer needs, according to a press release.
“Personalized commerce prioritizes a one-to-one customer experience across every touch point including shopping, fulfillment and marketing channels. This research shows a holistic personalized commerce approach earns retailers significantly higher ROI than personalization in only marketing or only shopping channels,” said Lisa Kalscheur, Kibo CMO, in the release. “The good news is that overall we are seeing more personalization, and more advanced personalization strategies, which is a sign that many more retailers will reach higher ROI in the near term.”
Topics: Retail – General, Customer Experience, Assisted Selling, Marketing