// Aldi CEO Giles Hurley wrote to customers to update on initiatives

// The discounter has introduced new £24.99 food parcels

// It has also signed up to the government’s voucher scheme to support children eligible for free school meals

Aldi has launched new food parcels for home delivery “to ensure that as many people as possible can access affordable groceries” amid the coronavirus lockdown.

The discount grocer’s chief executive for UK and Ireland Giles Hurley wrote in a letter to customers on Saturday to provide an update on initiatives as it continues to serve during the pandemic.

Aldi’s new £24.99 food parcel delivery service contains 22 store-cupboard staples including rice, pasta and tinned soup.

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Each parcel also includes antibacterial handwash and a four-pack of toilet roll. The parcels are ideal for people who are self-isolating or unable to visit one of our stores.

In addition to the new food parcels, Aldi has also signed up to the government’s voucher scheme to support children eligible for free school meals during the Covid-19 crisis.

“Families that receive vouchers can redeem them in any of our stores. This is a vital initiative to ensure that the 1.3 million children who would normally have a free school meal do not go hungry as a result of staying home to protect the NHS and save lives,” Hurley wrote.

Meanwhile, Hurley also highlighted the new price analysis from Which? that found Aldi is almost 20 per cent cheaper than the Big 4 average.

“At Aldi, we know the financial pressures that many people are facing. So, I want to use this opportunity to give you my personal guarantee that Aldi will continue to offer the lowest prices of any supermarket in Britain.”

Earlier this month, Aldi branched out to online grocery delivery for the first time, albeit the service is a limited one as it aims to help vulnerable customers amid the pandemic.

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