The global outdoor advertising market will reach $54.13 billion by 2024, according to a report by ResearchandMarkets. It will also grow at a compound annual growth rate of 5.1% from 2020 to 2024.

Some of the primary driving forces of this market include growing urban populations, tourism and programmatic digital display advertising spending, according to the report.

The fastest growing region in this market is the U.S. due to increasing adoption of OOH tools such as digital signage.