April 21, 2020
Photo by istock.com
A First Insight study reveals 59% of consumers will shop less at an essential retail brand if that brand allows sick employees to work.
Of that 59%, the majority are men and in terms of generational groups, the millennials are the most adamant, according to a press release on the study findings.
“Retailers and brands are under a microscope right now. And those that are sending in sick employees rather than keeping their workers and consumers safe are starting to be noticed,” said Greg Petro, CEO of First Insight, in the release.
“Essential retailers and brands need to know that while consumers may be desperate for goods and resources in some cases, just being one of the few open stores isn’t enough. How these companies treat employees and consumers, particularly when it comes to health and safety, will likely have a lasting impact that will endure beyond the Coronavirus pandemic, and consumers are acting with their wallets already.”
Please check here for more news and insight on how COVID-19 is impacting the retail industry.
Topics: Coronavirus / COVID-19, Consumer Behavior