METT Singapore, Jeep and more: top creative ads of the week

November 2, 2025

Every week, I attempt to curate a list of clutter-breaking creative ads. Most ads are ignored and only a handful are even noticed or discussed. Ad agency & brand teams which manage to produce ads which stand out deserve our appreciation, given all the chaos during the process. In this week’s edition, ads from Jeep, Ford and more.

METT Singapore: attractive

In advertising, it is common to dramatise or exaggerate a benefit of the product or service. Sometimes, the exaggeration is anchored on a literal depiction of a common saying or the proposition. A new ad for a luxury hotel in Singapore simply shows how ‘attractive’ it is as if it were a magnet pulling objects associated with a relaxed hotel stay.

Agency: Forsman & Bodenfors

Pringles: duck king

‘Once you pop, you can’t stop’ was the line Pringles was known for. It was coined in the 90s. The tagline has seen variations including ‘Once you pop, The Fun Don’t Stop’. Now we have ‘Once You Pop, The Pop Don’t Stop’ introduced in an oddball humour spot. The spot has a Super Bowl-like flavour to it. And I liked the twist of ‘the pop won’t stop’ for its rhyming and cueing that the ‘pop’ or the brand has power over you.

Agency: FCB

Ford & Google Maps: street view

I have come across the phrase ‘Acts, nod ads’ as the core philosophy of BBDO. Over the last many years, brands have invested in ideas that demonstrate their product benefits or company’s stated ‘larger purpose’ through on-ground activations. ‘Thank you, mom’ from P&G during the 2010 Olympics comes to mind. Now we have the same agency working with Ford to create a Street View route on Google Maps of the 5900 miles TransAmerica off-road route.

To capture this imagery, we partnered with Ford, equipping a Bronco with our latest Street View camera. Over several weeks, our teams navigated the trail’s unpaved roads and wild terrain, from the forests of Oregon to the shores of North Carolina. The result is a panoramic view of one of America’s most scenic routes.

Source

Agency: Wieden+Kennedy

Uber x Shania Twain: can’t do that

Despite the freedom car ownership has (not being dependent on availability of cars for example), driving can be stressful. It’s not just in chaotic, crowded Indian cities but relatively more orderly places like Australia. That’s why Uber’s new pitch is to be a passenger with a ‘Can’t do that if you are driving’ pitch (watch some lovely 15-seconders here) works. A new ad has country-pop legend Shania Twain alongside Australian comedian and musician Tom Cardy with an adaptation of her hit ‘”Man! I Feel Like a Woman’.

Agency: Special Group

Jeep Grand Wagoneer: launch of ‘family’ SUV

‘The Best Car to Have Sex In’ is a show-stopper of a claim. In a meta ad pitch inside an ad, comedian Iliza Shlesinger presents creative ways to sell the ‘The Family SUV’. The idea for the campaign came from an actual article turning the headline into a story plot. The TVC has several funny moments and one-liners including Iliza being given the position Chief Family Officer, ending with the line: ‘Room for the family, or room to make one‘.

The campaign also has a film on critics reviews, except the reviews are from ‘actual’ wildlife.

Agency: Highdive, Chicago

Porsche: Aimé Leon Dore

I wasn’t aware of Aimé Leon Dore until now. On hindsight it makes sense as it is a luxury fashion and lifestyle brand. A new film from Porshce announces a partnership in trademark subtle, understated style of luxury brands.

Kathmandu: a comma makes a difference

Being ‘outside your comfort zone’ is a commonly used and understood phrase. Just adding the right punctuation after ‘outside’ make it apt for an outdoor gear brand.

City of Toronto: billboards

A strategic placement of an outdoor drives the message dramatically for the City of Toronto.

Nike: billboard for marathon

Several US cities hold marathons and Nike’s billboards along the route have seen some great copywriting. The latest is not on the marathon route but right outside the subway in NYC where a marathon is scheduled. Just brilliant.