Dutch cooperative supermarket chain Plus Retail is tapping Pricer AB, based in Sweden, to deploy a electronic shelf label platform.

The digital technology is aimed at enhancing store performance and the customer experience, according to a press release.

“We look forward to supporting Plus Retail in optimizing the store operations and improve the customer experience by using both cloud-based services as well as innovative shelf-technology,” Helena Holmgren, Pricer CEO, said in the release.