When it comes to personal data security consumers overwhelming trust financial institutions the most. That’s the prime finding of DISQO Q1 2020 report on Consumer Trust.

The survey, which polled 74,569 consumers monthly from January to March, reveals that for Q1,72.7% of respondents had the most trust in financial institutions compared to social media outlets, online retailers, media companies, search engines or market research companies. 

“As consumer touch points with brands are becoming increasingly digital — and as in-person interactions are becoming more calculated — fostering trust in those interactions is of utmost importance,” Carl Van Ostrand, vice president of consumer insights at DISQO told ATM Marketplace in an email interview.

“This holds exceptionally true for the financial industry, wherein people must feel secure that their information is being both respected and protected.Fortunately, consumer trust of financial institutions to respect and protect user data is higher than any other category we measured. Whether you oversee online banking operations or high-touch ATMs, fostering consumer trust requires a continued commitment to clearly communicating how you are protecting your consumers — whether from a data breach or a virus — and giving those consumers ample agency over how they interact and otherwise share information with your brand.”