// Covid-19 halts Prada Group’s progress in 2020

// Net Sales rose by 2.7% to £2.9bn for full year 2019

The Italian luxury fashion house Prada Group warns the coronavirus outbreak has “interrupted” its growth much like many other luxury brands.

Net revenues for the group, including both Prada and Miu Miu, rose by 2.7 per cent to £2.9bn for full year 2019.

“2019 has been a year of strong progress. The combination of investment and operational initiatives implemented over the past few years are now clearly translating into brand heat and sales,” Prada Group chief executive Patrizio Bertelli said.

READ MORE:

Bertelli said that despite the strong results, the beginning of this year was already affected by the Covid-19 pandemic.

“The Coronavirus outbreak has interrupted our growth trajectory,”

“Although it is difficult to forecast the evolution of the epidemic, we are expecting a negative impact on this year’s results and we are implementing a comprehensive contingency plan to mitigate it, relying on our flexible supply chain and lean organization.”

The group reported that sales trends are beginning to improve in China, as the country begins to recover from the pandemic, however its factories in Italy are currently operating at 50 per cent of capacity in order to safeguard employee health.

Europe is one of the Prada Group’s largest markets alongside Asia, so as the lock down continues in fashion capitals such as Paris and Milan it will continue to affect the groups sales.

Click here to sign up to Retail Gazette’s free daily email newsletter