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With the passing of time, the discussions on the role of Artificial Intelligence (AI) in our futures have become more frequent. People are divided over the impact of AI; some think there will be negative consequences, while other are of the opinion that it will bring a revolution how humans perceive life.

Like any other industry, the role of AI is being questioned in the field of content marketing too. Experts are often discussing how the inclusion of AI in content marketing can shape up the industry and point it in new directions.

The present standing of AI in content marketing

Right now, AI is already being used by some content creators that deal with scientific content burdened with an abundance of data. With their present day capabilities, AI can carry out tasks that have their templates already created by humans designers Using AI for completing these tasks can help content companies save valuable time and resources.

Other than content, AI can be used for data analytics which is also an important element of content marketing. Using these analytics marketers shape and form their strategies accordingly.

What are the present day constraints of AI?

We know that scientists have been working for a very long time to develop an AI system that has self-awareness and possess the behavioral and emotional patterns of humans. However, it is still very much a work in progress. As of now, AI still can’t work unassisted or undirected on most tasks. It needs human supervision and intervention, and can’t work on convoluted and multi-layered ideas.

What are the future prospects of AI?

Future prospects of AI can be exciting, especially for the content marketing industry. There are certain key features that can be achieved with a more advanced AI system.

• AI can be used for content management in near future. For this, it is necessary that AI is able to understand and classify content for improved targeting.
• AI can also be developed for devising content strategies by identifying more suitable prospects or prospects more likely to convert.
• An unassisted AI can also help the content team get rid of tedious tasks like formatting. Content creators can focus their efforts on more creative and innovative ideas.

All these future prospects of AI clearly indicate that the incorporation of AI in content marketing will only bring benefits to the industry.

Many people are of the opinion that an advanced AI system can take over their jobs by taking over all the responsibilities. These fears are largely exaggerated, and no one’s occupation will be threatened any time soon. A developed AI is not going to challenge human dominance in content marketing, rather it will assist us in being more efficient with our resources and ideas. AI has the potential to change the future of content marketing and it will be for the good.

In the meantime, Ad Leverage’s skilled team of (human) content and ad developers fully understands how advertising trends affect businesses’ marketing strategies.  We produce award-winning creative and place your ads in front of the audiences you want.

Give us a call to review your advertising strategy and see how Ad Leverage can improve your ROI: (805) 230-9100.