SEO helps business owners understand user behavior. Since search engines are constantly updating to make sure user-friendly and engaging sites are being shown to users, businesses need to adapt to the changing algorithms to keep their rankings intact. This is where video comes in.
According to research, “Video is shared 1,200% more than both links and text combined.” Videos are highly engaging and have the chance to reach a larger number of users and develop strong emotional connections with viewers.
This year, it is predicted that businesses will be focusing more on optimizing video content to improve SEO rankings. Ensure that keywords are added into these three aspects of your video:


• Video title
• Description
• URL

Keywords for videos will vary depending on your industry. You might want to make the title of your video a question, or the answer to a question that viewers tend to search, for example; “Skiing in the desert? Who knew?” might be a title for a promotional video of Sandia Peak Ski & Tramway area in Albuquerque, NM. Closed captioning can also be added to your video. Include high-volume keywords in your video script so that Google can read what the video entails and rank accordingly. Optimize video content so that it is timely, relevant and engaging. When done right, this can help increase social media engagement, generate solid leads, create a more effective call to action and increase sales.