Kohl’s will start selling Lands’ End merchandise beginning this fall.

Items will be directly fulfilled and shipped by Lands’ End and will encompass the company’s entire assortment.

“The addition of Lands’ End, a market leader in the classic, casual lifestyle, into Kohl’s brand portfolio further strengthens our product leadership and our ability to deliver unmatched national brands to Kohl’s customers,” said Michelle Gass, Kohl’s CEO. “Lands’ End brings its strong brand recognition, leadership in casual style and fit authority, and gives new and existing customers something to discover at Kohl’s.”

Select Kohl’s stores will feature a Lands’ End shop-in-shop experience with seasonally rotated items.

“We’re thrilled to be partnering with Kohl’s as we work to meet our customers wherever, however and whenever they want to shop, whether that’s online, at our retail stores or – as is often the case – at Kohl’s,” said Jerome Griffith, chief executive officer, Lands’ End. “We know our customers consistently list Kohl’s as one of their primary shopping destinations, and we place great value in meeting them where they are already shopping.”