March 10, 2020
In a quest to boost customer experience and also deliver intelligent insight to store associates, fashion icon Diane von Furstenberg is partnering with Mastercard to develop a curated shopping experience.
The partnership, according to a press release, will also provide associates with informed product recommendation, store performance analytics as well as digital discovery and engagement through QR codes.
The effort also encompasses a shared focus on women’s empowerment through both the DVF InCharge platform and the Mastercard Her Ideas Start Something Priceless initiative.
“Connecting is really important, especially if you want to be a brand that stands out to consumers today,” said brand founder von Furstenberg in the release. “With this technology, DVF has the unique opportunity to bring our customers on a journey, allowing them access to content that brings them closer to our brand story. We are thrilled to partner with the team at Mastercard to create a truly unique experience within our flagship store.”
With the integration of Mastercard digital retail technology at DVF, visitors are taken on a storytelling journey sharing details on the curation of the brand’s gallery and the featured women, as well as insights into the products and designs showcased.
Topics: Customer Experience, Customer Service, Marketing, Merchandising / Digital Merchandising, Retail – Analytics, Retail – Specialty Stores
Companies: MasterCard