We are honored to have been included on the list of the Best Marketing Blogs of 2018 by Fit Small Business!

A little bit about us: CrossCap was founded in 2001, and it’s the leader in marketing management software currently serving global companies in North America, UK, Europe, Asia and Australia. CrossCap’s software makes the planning, execution and measurement of marketing activities easier, more transparent and efficient.

We started CrossCap’s Marketing Strategy & Planning blog back in 2012 as a helpful resource for marketers and merchandisers from mid- to large-sized retail companies and brands. Given our expertise in working closely with some of the largest brands such as Walmart, Target, GAP and Vista Print, we’ve decided to focus our content efforts on giving marketers the knowledge, tips and tools they need to succeed in their job.

Today CrossCap’s marketing management software serves many industries including retail, e-commerce, brands, SaaS, pharma, technology, CPG, quick service restaurants, entertainment and more. We try to incorporate the learnings and the expertise into our blog’s content and advise brands and businesses on how they can leverage omni-channel marketing management tools to increase the efficiency of their companies’ marketing operations.

Take a look at our most popular recent articles:

Marketing Trends: What’s Your One Tip on Marketing Strategy in 2018?  (An expert roundup.)

Is Bargaining Acceptable In Ecommerce?

How Can Different Industries Use Instagram In Their Pre-Holiday Marketing Activities?

Omni-Channel Marketing: What Does It Mean To Your Industry And Your Customer?

To learn more about CrossCap’s marketing management tools please visit our product page.