Future Of Retail 2020: Retail CMOs Must Invest In Total Brand Experience

To understand how Forrester’s predictions will unfold in the retail market in 2020, my colleague Madeline Cyr and I spoke with experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the CMO forecasts for the year, we talked to specialists Keith Johnston and Nick Monroe. Madeline Cyr: CMO positions at merchants and […]